AEO audit report
Brightsmile Dental Studio
https://brightsmile-dental.example
Brightsmile Dental Studio scores 46/100 for AI answer-engine readiness (grade D). Strongest area: Technical SEO (74). Biggest opportunity: Structured Data (10).
Category scores
Weighted: overall = Σ(category score × weight)
Check outcomes
58 scored checks
Priority recommendations
Selected and ranked by our AI analysis for this business's type and findings.
- 01
Add an FAQ section
high impactquick winContent & AnswerabilityWhy: FAQ content is one of the most frequently cited formats in AI answers.
How: Add 6–10 genuine Q&As per key page, with direct 1–3 sentence answers, and mark them up with FAQPage schema.
- 02
Add JSON-LD structured data
high impactquick winStructured DataWhy: Schema.org markup tells engines exactly who you are, what you offer and where, without guessing.
How: Add a JSON-LD block in the <head> with Organization or the most specific LocalBusiness type, plus WebSite.
- 03
Add Organization / LocalBusiness schema
high impactquick winStructured DataWhy: This is the core entity definition AI engines use to understand your business.
How: Use the most specific type (e.g. Dentist, Restaurant, LegalService, SoftwareApplication) with name, url, logo, telephone, address, geo and sameAs.
- 04
Phrase sections as the questions customers ask
high impactmoderateContent & AnswerabilityWhy: AI answers are triggered by questions. Headings like 'How much does X cost in Y?' match those queries directly.
How: Collect real questions from sales calls, reviews and 'People also ask', and use them as H2/H3 headings with direct answers below.
- 05
Show when content was last updated
medium impactquick winContent & AnswerabilityWhy: Engines favour recent information, especially for prices, hours and offers.
How: Display a 'Last updated' date, add dateModified in schema and review key pages quarterly.
- 06
Complete the key fields in your business schema
medium impactquick winStructured DataWhy: Missing fields (phone, address, logo, sameAs, opening hours) leave gaps engines fill from other, possibly wrong, sources.
How: Fill in every field listed as missing in the check evidence, and match it to the details on your Google Business Profile.
- 07
Mark up FAQs and how-tos with schema
medium impactquick winStructured DataWhy: FAQPage/HowTo markup makes Q&A content explicit and easy to extract.
How: Wrap visible FAQ content in FAQPage JSON-LD (questions and answers must match the page text).
- 08
List your business on OpenStreetMap
medium impactquick winBusiness ProfileWhy: OpenStreetMap is free public map data used by Apple Maps, many apps and AI datasets.
How: Add or claim your place at openstreetmap.org with name, address, phone, website and hours.
Measured vs estimated, by category
Share of each category's points that come from direct measurement vs AI estimation
How to read this report
- MeasuredDirectly observed from your website or a public data source.
- EstimatedAI judgment of your content; directional, not exact.
- Not measuredRequires paid data; covered in the detailed audit.
Limitations of this run
- Sample report for a fictional business. Values are illustrative.
All checks
60 of 60 shown
| Evidence | |||||
|---|---|---|---|---|---|
| Fail | Content visible without JavaScript | AI Search Readiness | Measured | 2/20 | 84 words in the raw HTML. The page looks JavaScript-rendered; most AI crawlers don't run JS. |
| Fail | llms.txt file | AI Search Readiness | Measured | 0/5 | /llms.txt not found (emerging standard, low weight). |
| Fail | Quotable, citable statements | AI Search Readiness | Estimated | 3.8/15 | Weak: AI-rated 1.0 on a 0–4 rubric (confidence 78%). |
| Fail | Content depth | Content & Answerability | Measured | 0/10 | 84 words on the page. |
| Fail | Question-style headings | Content & Answerability | Measured | 0/10 | No headings phrased as questions. |
| Fail | FAQ section | Content & Answerability | Measured | 0/8 | No FAQ section detected. |
| Fail | Lists and tables | Content & Answerability | Measured | 1.7/5 | 1 content list, 0 tables. |
| Fail | Visible freshness signals | Content & Answerability | Measured | 0/5 | No published/updated dates found in markup. |
| Fail | Directly answers customer questions | Content & Answerability | Estimated | 3.8/15 | Weak: AI-rated 1.0 on a 0–4 rubric (confidence 74%). |
| Fail | Specific, verifiable facts | Content & Answerability | Estimated | 3.3/10 | Weak: AI-rated 1.0 on a 0–3 rubric (confidence 70%). |
| Fail | JSON-LD structured data present | Structured Data | Measured | 0/15 | No structured data found. |
| Fail | Organization / LocalBusiness schema | Structured Data | Measured | 0/20 | No Organization or LocalBusiness node. |
| Fail | Business schema completeness | Structured Data | Measured | 0/20 | No business schema to evaluate. |
| Fail | WebSite schema | Structured Data | Measured | 0/5 | Not found. |
| Fail | FAQ / HowTo schema | Structured Data | Measured | 0/10 | No FAQPage, HowTo or QAPage markup. |
| Fail | Service / Product / Article schema | Structured Data | Measured | 0/10 | No offering or content schema. |
| Fail | BreadcrumbList schema | Structured Data | Measured | 0/5 | Not found. |
| Fail | Review / rating schema | Structured Data | Measured | 0/5 | No Review or AggregateRating markup. |
| Fail | Meta description | Technical SEO | Measured | 0/8 | Missing meta description. |
| Fail | Open Graph tags | Technical SEO | Measured | 1.7/5 | 1/3 of og:title, og:description, og:image. |
| Fail | Image alt text | Technical SEO | Measured | 1/5 | 3/15 images have alt text. |
| Fail | Mobile performance (PageSpeed) | Technical SEO | Measured | 5.7/15 | Google PageSpeed mobile score 38/100, LCP 6.1s, CLS 0.21. |
| Fail | Listed on OpenStreetMap | Business Profile | Measured | 0/10 | No OpenStreetMap place linked to brightsmile-dental.example. |
| Fail | Pricing information | Business Profile | Estimated | 0.6/6 | No clear prices found (AI confidence 90%). |
| Fail | Wikidata entity linked to your site | Brand Authority | Measured | 0/15 | No Wikidata item lists brightsmile-dental.example as its official website. |
| Fail | Wikipedia article | Brand Authority | Measured | 0/10 | No English Wikipedia article linked via Wikidata (normal for most small businesses). |
| Fail | Official social / directory profiles linked | Brand Authority | Measured | 5/15 | 1 profile link on page, 0 sameAs entries in schema. |
| Fail | Named authors / people | Brand Authority | Measured | 0/5 | No author metadata or Person schema. |
| Fail | Awards, certifications, press, partners | Brand Authority | Estimated | 2/10 | No awards, certifications, press or partner mentions detected. |
| Needs work | Server responds to AI crawler user-agents | AI Search Readiness | Measured | 7.5/15 | Requests identifying as GPTBot → 403. Likely a firewall/CDN bot rule. |
| Needs work | Experience & expertise signals | Content & Answerability | Estimated | 4/10 | Weak: AI-rated 1.2 on a 0–3 rubric (confidence 66%). |
| Needs work | Address or service area | Business Profile | Measured | 8.4/12 | Address-like text found on page (not in schema). |
| Needs work | Clear who / what / where | Business Profile | Estimated | 7.5/15 | Good: AI-rated 1.5 on a 0–3 rubric (confidence 71%). |
| Needs work | Domain age | Brand Authority | Measured | 9/15 | Registered 2022-03-14 (4.6 years). |
| Pass | AI answer-engine crawlers allowed | AI Search Readiness | Measured | 25/25 | Meets the benchmark. |
| Pass | AI training crawlers allowed | AI Search Readiness | Measured | 10/10 | Meets the benchmark. |
| Pass | No noindex / nosnippet restrictions | AI Search Readiness | Measured | 10/10 | Meets the benchmark. |
| Pass | Heading structure | Content & Answerability | Measured | 10/10 | Meets the benchmark. |
| Pass | Readability | Content & Answerability | Measured | 7/7 | Meets the benchmark. |
| Pass | Structured data parses correctly | Structured Data | Measured | 10/10 | Meets the benchmark. |
| Pass | HTTPS | Technical SEO | Measured | 10/10 | Meets the benchmark. |
| Pass | Homepage loads (HTTP 200) | Technical SEO | Measured | 10/10 | Meets the benchmark. |
| Pass | Title tag | Technical SEO | Measured | 8/8 | Meets the benchmark. |
| Pass | Canonical URL | Technical SEO | Measured | 6/6 | Meets the benchmark. |
| Pass | Mobile viewport | Technical SEO | Measured | 6/6 | Meets the benchmark. |
| Pass | Language declared | Technical SEO | Measured | 4/4 | Meets the benchmark. |
| Pass | XML sitemap | Technical SEO | Measured | 8/8 | Meets the benchmark. |
| Pass | robots.txt | Technical SEO | Measured | 5/5 | Meets the benchmark. |
| Pass | Server response time | Technical SEO | Measured | 5/5 | Meets the benchmark. |
| Pass | Business name identifiable | Business Profile | Measured | 5/5 | Meets the benchmark. |
| Pass | Phone number visible | Business Profile | Measured | 12/12 | Meets the benchmark. |
| Pass | Email or contact form | Business Profile | Measured | 6/6 | Meets the benchmark. |
| Pass | Contact page | Business Profile | Measured | 6/6 | Meets the benchmark. |
| Pass | About page | Business Profile | Measured | 6/6 | Meets the benchmark. |
| Pass | Google Maps link or embed | Business Profile | Measured | 6/6 | Meets the benchmark. |
| Pass | Name/address/phone consistency | Business Profile | Measured | 10/10 | Meets the benchmark. |
| Pass | Testimonials / reviews on site | Brand Authority | Estimated | 10/10 | Meets the benchmark. |
| Pass | Privacy policy & terms | Brand Authority | Measured | 10/10 | Meets the benchmark. |
| Info | Google rating & review volume | Business Profile | Not measured | – | Requires paid data; included in the detailed audit. |
| Info | Backlinks & brand mentions | Brand Authority | Not measured | – | Requires paid data; included in the detailed audit. |
Next step
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- Live testing of 25+ buyer prompts on ChatGPT, Gemini, Perplexity & AI Overviews
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- Full-site crawl, Google Business Profile & review audit
- Done-for-you schema, content and entity fixes
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