AEO audit report
Copper Kettle Café
https://copperkettle-cafe.example
Copper Kettle Café scores 73/100 for AI answer-engine readiness (grade B). Strongest area: AI Search Readiness (88). Biggest opportunity: Brand Authority (58).
Category scores
Weighted: overall = Σ(category score × weight)
Check outcomes
58 scored checks
Priority recommendations
Selected and ranked by our AI analysis for this business's type and findings.
- 01
Add an FAQ section
high impactquick winContent & AnswerabilityWhy: FAQ content is one of the most frequently cited formats in AI answers.
How: Add 6–10 genuine Q&As per key page, with direct 1–3 sentence answers, and mark them up with FAQPage schema.
- 02
Phrase sections as the questions customers ask
high impactmoderateContent & AnswerabilityWhy: AI answers are triggered by questions. Headings like 'How much does X cost in Y?' match those queries directly.
How: Collect real questions from sales calls, reviews and 'People also ask', and use them as H2/H3 headings with direct answers below.
- 03
Mark up FAQs and how-tos with schema
medium impactquick winStructured DataWhy: FAQPage/HowTo markup makes Q&A content explicit and easy to extract.
How: Wrap visible FAQ content in FAQPage JSON-LD (questions and answers must match the page text).
- 04
Publish an XML sitemap
medium impactquick winTechnical SEOWhy: Sitemaps help crawlers discover all your important pages.
How: Generate /sitemap.xml, list it in robots.txt and submit it in Google Search Console and Bing Webmaster Tools.
- 05
Publish pricing or price ranges
medium impactquick winBusiness ProfileWhy: 'How much does X cost' is among the most common AI questions. Without prices, engines quote competitors.
How: Publish starting prices, ranges or packages, even approximate.
- 06
Showcase awards, certifications, press and partners
medium impactquick winBrand AuthorityWhy: Third-party validation is what engines look for before recommending a business.
How: Add a 'Featured in / Certified by / Partners' section with links to sources.
- 07
Describe your offerings with Service/Product schema
medium impactmoderateStructured DataWhy: Engines answer 'who offers X near me / how much is X' using Service, Product and Offer data.
How: Add Service or Product nodes for each core offering, with description, areaServed and Offer price ranges.
- 08
Expose genuine reviews with Review/AggregateRating schema
medium impactmoderateStructured DataWhy: Ratings are strong trust signals in AI recommendations ('best X near me').
How: Show real customer reviews on the page and mark them up. Never mark up reviews that aren't visible or genuine.
Measured vs estimated, by category
Share of each category's points that come from direct measurement vs AI estimation
How to read this report
- MeasuredDirectly observed from your website or a public data source.
- EstimatedAI judgment of your content; directional, not exact.
- Not measuredRequires paid data; covered in the detailed audit.
Limitations of this run
- Sample report for a fictional business. Values are illustrative.
All checks
60 of 60 shown
| Evidence | |||||
|---|---|---|---|---|---|
| Fail | llms.txt file | AI Search Readiness | Measured | 0/5 | /llms.txt not found (emerging standard, low weight). |
| Fail | Question-style headings | Content & Answerability | Measured | 0/10 | No headings phrased as questions. |
| Fail | FAQ section | Content & Answerability | Measured | 0/8 | No FAQ section detected. |
| Fail | FAQ / HowTo schema | Structured Data | Measured | 0/10 | No FAQPage, HowTo or QAPage markup. |
| Fail | Service / Product / Article schema | Structured Data | Measured | 0/10 | No offering or content schema (no Menu). |
| Fail | BreadcrumbList schema | Structured Data | Measured | 0/5 | Not found. |
| Fail | Review / rating schema | Structured Data | Measured | 0/5 | No Review or AggregateRating markup. |
| Fail | XML sitemap | Technical SEO | Measured | 0/8 | No sitemap at robots.txt, /sitemap.xml or /sitemap_index.xml. |
| Fail | Name/address/phone consistency | Business Profile | Measured | 2/10 | Schema phone differs from the phone shown on the page. |
| Fail | Pricing information | Business Profile | Estimated | 1.2/6 | No clear prices found (AI confidence 80%). |
| Fail | Wikidata entity linked to your site | Brand Authority | Measured | 0/15 | No Wikidata item lists copperkettle-cafe.example as its official website. |
| Fail | Wikipedia article | Brand Authority | Measured | 0/10 | No English Wikipedia article linked via Wikidata (normal for most small businesses). |
| Fail | Named authors / people | Brand Authority | Measured | 0/5 | No author metadata or Person schema. |
| Fail | Awards, certifications, press, partners | Brand Authority | Estimated | 3/10 | No awards, certifications, press or partner mentions detected. |
| Needs work | Quotable, citable statements | AI Search Readiness | Estimated | 7.5/15 | Good: AI-rated 2.0 on a 0–4 rubric (confidence 69%). |
| Needs work | Content depth | Content & Answerability | Measured | 6/10 | 412 words on the page. |
| Needs work | Directly answers customer questions | Content & Answerability | Estimated | 7.5/15 | Good: AI-rated 2.0 on a 0–4 rubric (confidence 72%). |
| Needs work | Specific, verifiable facts | Content & Answerability | Estimated | 6.6/10 | Good: AI-rated 2.0 on a 0–3 rubric (confidence 75%). |
| Needs work | Business schema completeness | Structured Data | Measured | 10/20 | Missing: logo, sameAs, geo, openingHoursSpecification |
| Needs work | Mobile performance (PageSpeed) | Technical SEO | Measured | 9.2/15 | Google PageSpeed mobile score 61/100, LCP 3.4s. |
| Pass | AI answer-engine crawlers allowed | AI Search Readiness | Measured | 25/25 | Meets the benchmark. |
| Pass | AI training crawlers allowed | AI Search Readiness | Measured | 10/10 | Meets the benchmark. |
| Pass | Server responds to AI crawler user-agents | AI Search Readiness | Measured | 15/15 | Meets the benchmark. |
| Pass | Content visible without JavaScript | AI Search Readiness | Measured | 20/20 | Meets the benchmark. |
| Pass | No noindex / nosnippet restrictions | AI Search Readiness | Measured | 10/10 | Meets the benchmark. |
| Pass | Heading structure | Content & Answerability | Measured | 10/10 | Meets the benchmark. |
| Pass | Lists and tables | Content & Answerability | Measured | 5/5 | Meets the benchmark. |
| Pass | Readability | Content & Answerability | Measured | 7/7 | Meets the benchmark. |
| Pass | Visible freshness signals | Content & Answerability | Measured | 5/5 | Meets the benchmark. |
| Pass | Experience & expertise signals | Content & Answerability | Estimated | 10/10 | Meets the benchmark. |
| Pass | JSON-LD structured data present | Structured Data | Measured | 15/15 | Meets the benchmark. |
| Pass | Organization / LocalBusiness schema | Structured Data | Measured | 20/20 | Meets the benchmark. |
| Pass | WebSite schema | Structured Data | Measured | 5/5 | Meets the benchmark. |
| Pass | Structured data parses correctly | Structured Data | Measured | 10/10 | Meets the benchmark. |
| Pass | HTTPS | Technical SEO | Measured | 10/10 | Meets the benchmark. |
| Pass | Homepage loads (HTTP 200) | Technical SEO | Measured | 10/10 | Meets the benchmark. |
| Pass | Title tag | Technical SEO | Measured | 8/8 | Meets the benchmark. |
| Pass | Meta description | Technical SEO | Measured | 8/8 | Meets the benchmark. |
| Pass | Canonical URL | Technical SEO | Measured | 6/6 | Meets the benchmark. |
| Pass | Mobile viewport | Technical SEO | Measured | 6/6 | Meets the benchmark. |
| Pass | Language declared | Technical SEO | Measured | 4/4 | Meets the benchmark. |
| Pass | robots.txt | Technical SEO | Measured | 5/5 | Meets the benchmark. |
| Pass | Open Graph tags | Technical SEO | Measured | 5/5 | Meets the benchmark. |
| Pass | Image alt text | Technical SEO | Measured | 5/5 | Meets the benchmark. |
| Pass | Server response time | Technical SEO | Measured | 5/5 | Meets the benchmark. |
| Pass | Business name identifiable | Business Profile | Measured | 5/5 | Meets the benchmark. |
| Pass | Phone number visible | Business Profile | Measured | 12/12 | Meets the benchmark. |
| Pass | Email or contact form | Business Profile | Measured | 6/6 | Meets the benchmark. |
| Pass | Address or service area | Business Profile | Measured | 12/12 | Meets the benchmark. |
| Pass | Contact page | Business Profile | Measured | 6/6 | Meets the benchmark. |
| Pass | About page | Business Profile | Measured | 6/6 | Meets the benchmark. |
| Pass | Google Maps link or embed | Business Profile | Measured | 6/6 | Meets the benchmark. |
| Pass | Listed on OpenStreetMap | Business Profile | Measured | 10/10 | Meets the benchmark. |
| Pass | Clear who / what / where | Business Profile | Estimated | 15/15 | Meets the benchmark. |
| Pass | Domain age | Brand Authority | Measured | 15/15 | Meets the benchmark. |
| Pass | Official social / directory profiles linked | Brand Authority | Measured | 15/15 | Meets the benchmark. |
| Pass | Testimonials / reviews on site | Brand Authority | Estimated | 9/10 | Customer testimonials or reviews appear on the page. |
| Pass | Privacy policy & terms | Brand Authority | Measured | 10/10 | Meets the benchmark. |
| Info | Google rating & review volume | Business Profile | Not measured | – | Requires paid data; included in the detailed audit. |
| Info | Backlinks & brand mentions | Brand Authority | Not measured | – | Requires paid data; included in the detailed audit. |
Next step
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