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Hootsuite (OwlyWriter AI)
Established social media management suite with AI copywriting built in
About Hootsuite (OwlyWriter AI)
Hootsuite is a long-standing social media management platform for scheduling, monitoring, and analyzing posts across networks, which added OwlyWriter AI in 2023 to generate captions and repurpose existing top-performing posts into new content. It is used broadly by marketing teams and agencies managing multiple brand accounts. AI copywriting is bundled into its paid subscription tiers rather than sold separately.
Notable for: AI content repurposing built into an established social media suite
Pricing: Professional plan around $99/month, Team around $249/month, Enterprise custom; 30-day free trial
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